Studies

The Arab's Image in the Zionist Propaganda

(a stereotyped war)

Khaled Bideir

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·                     Preface

·                     The Zionist warrants and the Arab's image

·                     The dogmatic warrant

·                     The anthropological warrant

·                     The factual warrant

·                     Image composing institutions in the Zionist entity

·                     Mechanism of influence

·                     Image propagation devices

·                     The Zionist propaganda and rectification of Israel's image

·                     Arab-wize image rectification

·                     References

 

 

 

·         Preface

 

In this current age of ours, mass media assume assignments that are of great significance for human societies; a significance that transcends the traditional function entrusted thereto, which normally relates to transformation of a piece of information and the effect thereof on public opinion, to penetrate deeply into the various aspects of a society, for recreating this society in the form which the mass media engineers choose, through re-formation of the vision, the stand, the attitude, the habitudes and consequently the values of this society, with the accompanying distortion and beautification in the various aspects of that image, bestowing upon the thing distinctive features and particularities that are not of its nature, mainly during periods of struggle and crises.

The Zionist mass media stands as a prominent sample that could be presented as an example of distortion, falsification, fabrication, deception and misguidance, that embody quiddity of the advertising operation in the Zionist entity, which forms a continuation of the aggression on Arabs and Palestinians.

From here, it becomes quite natural for the Arab to become –in the Zionist mass media- a terrorist, a killer, an enemy of civilization and a double deafer… etc according to these descriptions which the Zionist advertising dictionary is swarmed with, whereas launching of which remains subject to the Zionist entity's interests and to its aggressive strategy.

Amidst the Palestinian Intifada (uprising), the Arab's image in the Zionist mass media reached an unprecedented level, where all Arabs –according to Rabbi Ufadia Ben Yousef[1]- became "vipers and animals whose creation was regretted by God". The Palestinian school children became terrorists, who carried explosives in their school bags, as several Zionist officials had commented, following the martyrdom of five children in Gaza city, on their way to school, by a bomb that had been planted by the occupation forces.

Furthermore, houses in Jenin Camp became factories of terrorism and terrorists, smithereens and smithy shops became workshops for Palestinian terroristic means, to justify the Zionist tyranny, the thing which induced Dr. Edward Said to say: "The first step for divesting the "unpleasant other" from his humanitarian attributes is by reducing his existence into a few simple expressions and images that recur importunately, and this is what makes it much easier for the enemy to bombard with no twinge of conscience".[2]

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·         The Zionist Warrants and the Arab's Image

 

The Zionist mass media approach to the Arab and to the Palestinian in the image we have referred to, does not rise from a single warrant or motive. In fact, the Zionist mass media draw –in their function- upon several stimulants that could be intensified and grouped into the following warrants:

 

·         The Dogmatic Warrant

In their hatred and racialism towards Arabs, Zionists generally recline on the Talmud and the Torah basis and dimensions, whereas Zionist racialism –in Jewish legislation- counts on the differences between a Jew and a non-Jew as far as creation, body and soul are concerned, on the basis of which the Jewish daily attitude towards others is categorized.

Scripts from the Torah, the Talmud and the Zionist mind denote the quintessence from which the Zionist mass media got the image of the "other Arab", highlighting the truth of this racism.

The Talmud states: "The Israeli is esteemed by God for more than angels, and if non-Jew hits an Israeli, it is as if he had hit the sacred divinity".

Rabbin Shinoris says: "The difference between a Jew and a non-Jew is of the type to which the saying (no face of similarity) applies, because we can not look for differences between two things that are of two different levels, and while a Jew sits in the higher rank and comes from the uppermost row, other nations remain in the lowest level".

The same applies to the "Al Jamara" book which says: "The body of a Jew differs totally from that of other nations, because of what they eat, what they drink and what they are setup of. The outer part of the body is similar, but the internally, the difference is so great that the body of Jew is considered completely different from that of any individual of other nations.

What applies to the body also holds true to the soul, because souls of other nations originate from the three unclean layers, while the souls of the "sons of Israel" originate from the "Holy Ghost" itself.

It is not strange to find in these texts an appeal for hatred and sick intentions against "the other", as long as these texts are an offspring and a digression of the Torah verses, that consider Jews "God's chosen people", whom He had selected from among all beings on earth. They are His eclectic nation, culled to be the elite of all nations.

As for non-Jews, they are not even humans because they are not created by God with purity and refinement. He had created them to serve the Jews because a Jew is sacrosanct and a non-Jew is unclean and an animal…. Strangers are impure creatures and are therefore unclean…. Strangers are pagans who should be exterminated if feasible, and if not, then they should be treated with humiliation and abasement.

The Deuteronomy states: "Thou Israel, you are a sacred people to God, the God of thee. It is thee whom thine God had selected to give rise to a people for me, a people whom I favor from among all peoples on earth, not because of your numerousity, but because of God's love to thee, keeping the oath He had taken in front of thine fathers".

Page 58 of Sonhedrin 2 says: "Had the Jews not been created, blessing would have vanished from earth, sun and rain wouldn't have been brought into being and other created beings couldn't have survived. The difference between the degree of a human being and that of an animal is as the difference between a Jew and the other nations".[3]

In the same trend, page 94 of the "Jerusalem Talmud" states: "The sperm from which non Judaic peoples are born is a sperm of a horse".

In other verses of the "Talmud" we read: "A dog is better than a "foreigner", because a Jew is permitted to feed a dog on holidays, but has no right to feed a "foreigner". He is not allowed to give meat to foreigners, but can give that meat to a dog because it is better than them". [4]

It is noticeable that the Old Testament has engraved and imparted the Israeli mentality with a secure and solid tie between "wars of Israel and god of Israel", whereas this god is "the god of soldiers", who paves the way for the Israelis to accomplish their objectives in invasion, occupation and in expulsion of nations from their homeland.[5]

Based on the "Talmud", the military Rabbi "Evedan" introduced some legislations, relating to war laws by saying: "In case of contact between our forces and civilians, whether during war or during a raid or when chasing a garrison, and there is no proof that they had done harm to our forces, it is not only possible for our forces to the "Hallakah". In fact, the "Hallakah" urges killing kind hearted civilians, that is who pretend to be so".[6]

 

·         The Anthropological Warrant

 

Since the rise of the Zionist entity, the Israeli mass media had always struck the same note of "Jewish Supremacy" in the world by reiterating certain names such as Marx, Freud, Einstein and Rosental, emphasizing –simultaneously- the virtue of Judaism concerning civilization development of the human society. As time passed it became evident that what the Israeli propaganda was pumping is not isolated from theories and studies that are dressed in the garment of scientific studies and theories, which speak about the Jewish genetic character and fortify the Jewish differences. We refer here to two of these studies; the first was carried out by Benwi Tamer, Ishbil and Kenet in 1977, while the other was carried out by Karlen and Kenet in 1979. Both studies were based on data and information about the blood groups in fourteen different and distant places and both studies got the conclusion that there is no significant difference between Iraqi, Libyan, German and Polish Jews. The researchers estimated the genetic distance between Jews and non-Jews living in the same area to exceed three to five times that between Jews living in different countries that were subject of this study.

Studies that speak about diseases which exclusively afflict Jews, such as "Thai-Sax", prevailed and spread out to confirm presence of a genetic difference between Jews and non Jews. Then appeared the discovery acquired in the study that was carried out by "Meli" and "Kubeliyanski" about outer skin data and particularities. This discovery is to the effect that homology and alikeness between the "Ashkenazim" (East European Jews) and the "Sephardim" (Jews from Mid Europe and the Middle East) is far more than that with European and Eastern non-Jews.[7]

 

Along this same trend, "Kubeliyanski" and "Levetch" –by implementing the racemose analysis on 25 morphological properties- got to the conclusion that Jews in Russia are far from Russians six times the farness of Russians from Germans. They furthermore found that Jews are totally different from the other twenty-four ethnic groups –from Russia, Germany and Poland- who were subject of this study.

A comparison was carried out between skeletons of present Jews and Jewish skeletons aging 3000 years, whereas "Sofaer", Smithand Key studied the shape and structure of teeth from Morocco, from the northern part of Iraq and from East European countries to find far more similarities between Jews who are scattered in very distant countries more than with those non-Jewish human groups living close to them.

The study claims that the Jewish aging skeletons are far more similar to those belonging to Jews who inhabit the three mentioned areas than to any non Jewish groups that were subject of this study. One of the researchers concluded that the genetic differences between any Jew in France and a non-Jewish Frenchman are three times the differences between a French Jew and a Russian or Middle Eastern Jew.

No doubt that those studies and researches which science refutes wouldn't have appeared in such a brusque manner had the Jews not dominated anthropology. The Western acceptance to the content of these studies is to justify the Zionist role in our countries, even though under racial ethnical warrants, thus making way for David Ben Gorion to raise his voice saying: "I believe in our moral and intellectual supremacy and in our ability to perform the role of the human race savior. This belief of mine is based on knowledge of the Jewish nation and is not metaphysical belief. The godly presence exists in our hearts and not outside us".[8]

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·         The Factual Warrant

 

This warrant relates to the nature of the project that aims at erection on Israel in Palestine and consists of two main parts: The first part is that this colonization is of an evacuational and substitutional nature, the success of which is contingent upon absenting the Palestinian people, who is the real owner of the land, because expulsion of the Palestinians is a fixation of the Israeli, and presence of the Palestinian is an expulsion of the Israeli and a failure of the Zionist project.

The other part is related to the two aspects of the Zionist project, i.e. the Jewish and the Western. These two aspects are complementary, where  the origin (the trunk) is the Western imperialistic project and the branch is the Jewish part, which is capable of serving the Western interests on the plea of realizing "The Jews' State" in Palestine, which will be the "West" in the "East", thus attending to the interests of "the master".

Based on this warrant, i.e. recognintion of the Zionist project in Palestine, the Zionist mass media –as from the first Basl conference in 1897- hastily started to portend the rise of the "state" of God's favored people. David Ben Gurion referred to that when he said: "The declaration founded our state on maps and moved about to acquire its international legitimacy and aptitude for its existence before it became an accomplished fact, and even before it moved from being mere dreams, aspirations and plans to become an accomplished entity".[9]

Prior to the rise of the Zionist entity, the Zionist publicity popularized the saying of Lord Shaftsburry the seventh: "A land with no people for a people with no land", thus reflecting the truth of the Zionist project which is based on the Zionist officials' denial to the materialistic existence of the Arab populants of Palestine. The project suggests that the Palestinian land is uninhabited and desolated; it is a wild and swampy land, calling upon settlers to build it up. Consequently the project tries to inspire the false impression that the Zionist settlement does not inflict damage or harm on anyone, but on the contrary, it reclaims a small deserted piece of land on earth so as to attach it to the populous world.[10]

The truth is that the Palestinian people's resistance that faced the Zionist organizations has disclosed and refuted the aforementioned saying, the thing that obliged the Zionist mass media to try to absent the Palestinian people civilizationally, by stripping it of all its civilizational aspects and by holding it responsible for all the wreckage that befell the country.

Being unsuccessful in that as well, the Zionist mass media started to play another tone, which is political absenteeism of the Palestinian people, through defamation of its humanitarian features. They stigmatized the Palestinian people with terror and anti-Semitism. It is not strange to find that this property has up to this date adhered to the Palestinians, since Yitzhak Ben Tsevi's description to the Arab resistance in Palestine, at the beginning of the twentieth century, when he said: "Arab resistance in Palestine is but a massacre, committed by Anti-Semitics who were incited by Caesar's consul in Palestine.[11] Nowadays, Sharon and his symbols, together with the Zionist mass media use the same description when referring to the Palestinian resistance, which they consider terrorist and anti-Semitic, sometimes accusing outside parties of being instigators thereof.

The picture of terrorism is not associated with Palestinians only, but with Arabs in general, Arabs who have cuddled and supported Palestinians. As long as Arabs considered the Zionist entity a danger to their countries and to their nation's future, the Zionist mass media figured them as primitive terrorist Bedouins who do not live their age, in an attempt to make the Arab-Israeli struggle look as Henry Kessinger had described it: "Struggle in the Middle East is between a civilized people who lives the technology of the age and a people who has not yet understood Newton's or Copernicus's revolution".[12]

On the other hand, the Zionist mass media endeavored to present the Zionist entity as a western country that extends its services to what is called "The Free World", on ground of the saying: "Nothing better for the West in the East than the West itself".[13]The Zionist mass media presented the Zionist –contrary to the primitive Arab- as a civilized initiative person who is full of life and vigor, able to face and overcome difficulties, enjoying a victorious, progressive and vivid character.

To be harmonious with the aforementioned Zionist project, and in order to prevent the anthropological warrant from being on obstacle in face of the relation between the Zionist entity and the West, the Zionists relied on an anthropological evaluation that puts Jews and the Westerns in one ditch, while the Arab is placed in a different one. This evaluation assumes that the European white race –in particular- enjoys a higher and better mentality that classifies people into two worlds: the white, civilized and preeminent world which is capable of abstracting and creating articulated thoughts, and the non-European world which is in full contradiction with that of the preponderant European".[14]

It is quite clear that the three warrants are not isolated from one another, in fact, they are interlaced with one another on the one hand, and with other psychological economical, religious and protestantic dimensions that institute a system that justifies and vindicates the Zionist work, on the other hand.

Perhaps looking into the Zionist propaganda significance and in its formulation of the Arab's image may lead us to more complications and ramifications thereof, in such a way that it would be naďve to simplify this propaganda and treat it as something marginal and insignificant that rotates within the scope of an establishment or department or even a ministry within the Zionist entity. The true nature of the Zionist mass media is indicative of an interlaced relation with several institutions in the Zionist society on the one hand, and with the Western society –with the US in the forefront- benefiting from the Zionist capital's predominance over the majority of the American mass media that form about 90% of the international information.

This interlacement, ramification and complication in the mass media is dependant –from beginning to end- on the objectives of this propaganda which it seeks to implement. These objectives are –without any doubt- associated with the imperialistic–Zionist project, and hence the Zionist advertising means have to present a distorted picture of "the other", adorning "the self", so as to bestow legitimacy upon the Zionist entity and its crimes against Arabs.

Based on this understanding, the Zionist mass media addresses the following domains so as to present its picture of "the self" and that of "the other":

1.                  It addresses that world in general and the Western in particular, to focus on the image of the Bedouin, lazy, dictator, terrorist and primitive Arab.

2.                  It addresses the world in general and the Western in particular, to focus on the image of the civilized Jew and that of "Israel, being a democratic state".[15]

3.                  It addresses the Arab to focus on the image of his civilizational retardation, urging him to overstep this underdevelopment through acceptance of the Zionist entity.

4.                  Focusing on the image of the unique and innovating Jew in front of himself.

5.                  Focusing on the image of Israel –the democratic model- in the Arab's consciousness.

6.                  Concentration on the image of the underdeveloped Arab in the Jewish consciousness.

For formulating and marketing the image into all directions, the Zionist propaganda devoted itself to present the image of "the ugly other" and the "philanthropic self" who struggle against each other, where finally the philanthropist who represents the Zionist entity wins.

 

The First Issue:

Presenting the image of "the other" so passively did depend on some occurrences in the Arab economical, social and political life so as to bestow subjectivity upon the Zionist propaganda, and to allow this propaganda to attain credibility even from the Arab "recipient", whom this propaganda persists in addressing in the Arabic language, using words and sound levels that suggest care and concern for him and for his future.

An example of that is a program that presents samples of the problems which the Arab society suffers from, whether at the regime level or at the social life level. In this respect, the former chief of General Staff, Egal Yadin, (1950-1953) and archaeologist at the Hebrew University says: "We have a weapon of the first degree, which we don't use as we should, that is the Arabic language mass media. The radio broadcasting station should work twenty-four hours day, seven days a week, using the most efficient broadcasting systems that could cover distances from Egypt to Iraq day by day, hour by hour and year by year. There are plenty of matters to tell them. In Egypt alone there are twenty-five to thirty millions of syphilis patients, suffering from relapsing fever, who do not bother about the Palestinian cause. We have to put this –day and night- in their heads. We must talk to them about their problems and about things they can do if they change the use of their potentialities otherwise. Let us instigate them: They can forget about destruction of  Israel".[16]

 

The Second Issue:

Presenting "the other's" passive image and "the self's" positive one, must regard the Western parties' interests and should intersect with the ideological dimensions thereof.

Accordingly, presenting the Zionist entity as a representative of the western civilization, and showing that it is facing –through the Intifada's operations- terrorist and terrorism, conforms with the United States' interests and strategy in the area.

Hence, it is not strange to find a reiterative echo of this picture, presented by the Zionist propaganda in the various American statements, such as the Democratic American Senator "Joseph Lieberman's saying that the Palestinians who had recently attacked, are of the same nature to which the terrorists who had blasted the International Trade Center and the ministry of defense.

 Statements of "Donald Ramsfield" and Condolissa Rice (Foreign Affairs minister) disclosed that the terrorists who had attacked Israel are enemies of civilization and the civilized world.[17]

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·         Image Composing Institutions In The Zionist Entity

 

Undoubtedly, the task of fixing the image in the consciousness, which is practiced by mass media turn them into mentality formation media. Momentousness of that trespasses influence on conduct, opinion and stand. It controls formation of the smallest and simplest to loftier and most complicated reactions, through framing of the individual's mentality "which forms the aggregate cognitive epistemic elements gained by the individual in the course of his life stages.

These epistemic elements become firmly established and start to form the individual's referential frame[18], and consequently, the image, the phrase and the movement which represent the components of "the other's image" will become the referential frame in any reaction against "the other".

It is true that the information revolution and arrival of electronic information to such a powerful and high-ranking which permits trespassing of political and geographical borders, had led to sustainment of image molding engineers in a way that conforms with their interest, the thing that serves the misguidance they practice. It is possible for the picture "to cover the face of truth and to make of its role an outrage to cultural and moral civilization", whereas electronic information potency can create certain attitudes towards a people or toward an individual by just referring thereto in a certain program, or simply by hinting to any of the political, social or spiritual incarnations thereof.

Similarly, popularization of such an image will lead to a sate of frustration in the targeted society. If that misguidance was knit in a way that makes use of gaps and breaches in the targeted society or people, it would surely lead to a state of frustration and spoliation in favor of the enemy's publicity content. This is what Moshe' Dayan (a former Zionist war minister) had expressed through his call for adoption of this approach: "We are using a big quantity of expensive ammunition to destroy a single enemy gun. It is not better and cheaper to use publication and psychological war to paralyze the fingers that pull the trigger of that gun?"[19]

To achieve this objective, that is to foil and defeat the enemy (intellectually and mentally), and in order to dedicate the Zionist project, many political, military, diplomatic and informational institutions and even clubs and individuals collaborated to support this counterfeiting and misguiding mission, and to present "the other" as being aggressive and wicked, while "the self" is presented as being philanthropic, humanitarian and oppressed, despite "the self's" intention to spread democratic and civilizational values.

The deeds of all these different tools fused to produce the required image, and consequently, to propagate it internationally. The job of these advertising means (establishments, clubs and individuals) is not restrained by geography, but extends to all countries of the world, because Jews and establishments there of are wide spread all over the world. Therefore, no wonder to find an establishment like "HONEST" whose role is to follow up presentation of the Zionist entity's image in Europe and in America. This establishment is specialized in beautification of the Zionist entity's image by replying to journalists and politicians through information media, and even threatening them or (in some cases) by leading press campaigns against them in case they have subjective stances towards the Palestinian people's "Intifada" (uprising).

We may sum up the Zionist establishments that work on formation of the image of "the other" and "the self" as follows, keeping in mind the Zionist individual's contribution to this role, whether he is in or outside occupied Palestine".[20]

 

Institutions and Establishment Inside Israel:

 

1)                  Central Information Office:

This office, together with the "Press Bureau" form one department that deals with publication of data and information about the Zionist entity, and strives to consolidate and strengthen the civil, social spiritual and cultural unity between Zionists in Palestine in general and new immigrants in particular. This said office works on unification the Zionist view point, concerning stances and objectives of the Zionist entity. The two main divisions that follow this office are:

 

a)                  Films division: This division assumes preparation of informational photographs and tapes relating to Arabs and Zionists and gets them distributed and presented in foreign cinemas and networks in abroad.

b)                   The Overseas Division: This division work on presenting a pure and agreeable image of the Zionist entity and achievements there of to the Jews of the world, so as to strengthen relationships with non-Zionist Jewish bodies and institutions through conferences, studies, journeys and movies.

2)                  The Government Press Bureau:

It is the Zionist government mouthpiece which provides journalists with official news. It publishes data, drawings, explanatory photographs, books, brochures and booklets under the catch word of "presenting facts about Israel".

3)                  Foreign Ministry Central Department:

This department integrates with the various Zionist mass media, and comprises the following departments:

a)                  Information Department:

This department follows up political developments and prepares studies about the Zionist entity's situation and the threatening dangers resulting from Arabian terrorism. It also issues a magazine named "Israel" and invites personages to visit the Zionist entity. It works hard on establishing relations with television networks and cinema halls so as to market its propaganda and to promote the picture of the Arab and that of the Jew as well.

b)                  Cultural Relations Department:

This department works on strengthening international relations and on presenting the Zionist entity in its nicest picture.

 

4)                  International Cooperation Department:

It works abroad and is specialized in expediting experts to other countries and organizing conferences, visits and journeys for international officials and personages to occupied Palestine.

5)                  Foreign Liaison Division:

This division works on furthering friendship relations with other countries, on submitting researches and studies about the Zionist entity and on publication of these researches and studies abroad.

In this sequence, we ought to point out the important role played by the Zionist entity's Foreign Ministry in establishing the image of the Arab in general and that of the Palestinian in particular, as being a terrorist and a killer who cultivates and encourages hatred among the youths through Arabian mass media and pedagogical curricula, the thing that leads to "continuation of violence". The entity's Foreign Ministry condemns the use of certain idioms and expressions such as "the Intifada" and "revolution" because they do not express the actual situation, as Israel is –in fact- facing organized terrorism.

The Zionist foreign Ministry called for not using such idioms and expressions in official documents and correspondences inside governmental circles and departments. It furthermore instructed Zionist information not to circulate such idioms, the thing that induced the Zionist television to take a decision prohibiting the use of several idioms –among which is "Al Intifada"- in its programs and newscasts.

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Zionist Institutions and Establishments Abroad

 

Zionist institutions and establishments abroad include the following:

1.                  Zionist diplomatic missions and consulates abroad.

2.                  Zionist information centers in capitals of the countries they exist in.

3.                  Friendship societies.

4.                  Cultural institutes.

5.                  Students.

6.                  Zionist and Jewish organizations abroad, such as "Hadasa", Young Women's Hebrew Association (YWHA), Young Men's Hebrew Association (YMHA) and the "National Fund", in addition to numerous local organizations spread all over the world. Besides, there are many institutes and study centers, inside and outside the Zionist entity, that undertake formation and fabrication of the picture, such as:

-                       "Rosfin Sheleh Institute": This institute checks all press materials (newspapers, magazines, periodicals and journals) that are issued in all Arab countries, deducing convenient facts, conclusions and occurrences therefrom.

-                       "Radio Listening Institute", which directly follows premiership and is entrusted with registration of all programs, transmitted on Arab broadcasting stations. The institute then studies and analyzes these programs, deducing results therefrom and finally incorporates these results in the political picture of the Arab world.[21]

-                       "Arab Affairs Institute at the Hebrew University": This institute includes researchers in Arabic affairs, who perform special studies on Zionist official parties' request.

In addition to these institutes, there emerges the role of study centers, such as "JAFEE", "NATAN" and others. These study centers endeavor to carry out surveys, investigations and polls that direct the attention to certain points and questions in the life and stances of Arabs and Palestinians, and direct attention from certain domains.

Picture formation mission is not limited to Zionist study centers inside the Zionist entity, but extends to involve institutions and centers in the United States, such as "Washington Institute for Middle East Policies", which is considered as one of the most important anti Arab research centers. Three of this center's famous personalities –for the last couple of years- are Martin Indyk, Dennis Ross and Robert Satloff. This center has an influential, effective and powerful role in determining the features of the area, based on Zionist security priorities, on American interests and on the will to crush all opponents of Washington and Tel Aviv with no leniency at all.

There is also the "American Enterprise Institute AEI" which represents the American strict conservative right wing which supports the Zionist Likud Party. Richard Pearl, David Warmser, Douglass Faith and Miram Worms are four of AEI's famous personalities; AEI has formerly sent to the Zionist ex-prime minister "Benjamin Netinyaho" a document headed "A Complete Disengagement Point…. A Strategy for Defending Homeland".

Another important research center is "The Jewish Institute for National Security Affairs" (JINSA), whose front objectives are:[22]

1.                  To underline for the American military and political congregation, the importance of the role which Israel can actually play in supporting democratic interests in the Middle East and the Mediterranean.

2.                  To educate and advise the American public of the necessity of keeping a military power for defending the American vital interests.

This (JINSA) institute represents a basic pillar that serves the complementary cooperation between the United States and the Zionist security and political institution. In this concern the departed thinker "Edward Saiid" stated in an essay published in the "Al Hayat" Lebanese newspaper: "The Jewish national security men, i.e. (JINSA) who represent the extremist right, nest inside the security policy center, i.e. the CIA, inside the Pentagon committees and inside the Foreign Ministry, including the committee headed by Richard Pearl, who equates between Israel's security and America's security. (JINSA) spends the greatest portion of its budget on visits carried out by a group of American Generals to Israel, and on whose return they contend for writing articles in newspapers and dash to show up on T.V screens to propagandize for Likud's policy.

The truth is that all these centers and institutes strive to propagate the Arab's image as being primitive, terrorist and killer, as stated by Nisnethia Osbet in the Wall Street Journal on 30.06.2003: "Arabs and Palestinians form a desecration to life values, and have turned their denominational hatred into a malevolent faith".

Information media, associated with those centers and institutes strive to propagate this image through essays, editorials, columns and opinions that are written by the likes of William Safer, Thomas Freidmann, Richard Pearl and William Kristol who is now a high-ranking status in American information, where he propagates for the discreditable behavior of Richard Pearl who heads the anti Arab hatred campaign, and who is an advisor for Bush's present administration. The importance of Kristol's propagation of the terrorist Arab's image originates not only from his being "the confrontation man on the informational whirlwind Robert Murdoch, but also from his being one of the major personalities of the Zionist Likud in the United States".[23]

The Zionist Lobby organizations that are of different names and covers assume the same role. Here, appears the important role of the Anti Defamation League (ADL), which is considered as one of the Zionist entity's informational supporters in the United States, whereas American mass media that attend to distort the Arab's picture in front of the public opinion, rush to publish anything issued by this league.

An example of the defamatory role of the (ADL) is the provocative campaign against the Kingdom of Saudi Arabia, in the wake of the September11 incidents, whence the American mass media launched an attack against Arabs in general and Saudi Arabia in particular. Articles and commentaries were written under similar headings of the type: (Are Saudi Arabians really our friends?) and (Saudi Arabians are not our friends… they are our enemies).

The American writer "Payear" says: "Many of the attacks on Saudi Arabia –in the most illustrious mass media- came precisely and literally from 49 pages document issued by the (ADL) which is considered the steering arm of the Zionist Lobby's public relations, whereas the league did publicized thousands of copies of this document.

This document is titled "The Saudi-American Relations", and was infiltrated –by this league- to editors and correspondents of news papers all over the United States. The (ADL) cunningly suggested that the document could be used –by editors and journalists- as a background to stories appertaining to Saudi Arabia, which represents one of the Zionist Mossad's Units. [24]

In this page, it is definitely necessary to point to the role of the Zionist Intelligence Crops in following-up Palestinians and Arabs and distorting their picture. The closest example to this is the picture which this corps tried to give to the Arabian intellect "Azmi Bshara", through an officer in the so called "General Security Corps", who carries a master degree in Middle East history and is also a graduate of intelligence sessions in the field of information gathering and researches at the "Military Intelligence Division". This officer submitted his report upon a request from the judicial counselor of Sharon's government. The report concludes that Azmi Bshara (despite his being a member of the Knesset, and his acknowledgement of the Zionist entity's existence) is a terrorist and "a threat to the Jewish future of the State of Israel".[25] He (Bshara) is against Western ideals which Israel represents. This picture was drawn since the Zionist mass media's continued attack on Palestinians in the 1948 territories, claiming that they support and take part in the Second Palestinian Intifada in the West Bank and Gaza Strip. The Zionist mass media used special idioms and expressions for the 1948 Palestinians such as "The Fifth Column" and "Villages of Killers". An example of that is the "village of Baa'na" which the Zionists named "The killers' village" because they discovered a relation between some of its natives and the martyrdom operations. All this comes in the aforesaid course, namely to ensure continuity and potency of the Zionist project, which would never be attainable except through the "Transfer Policy". This was disclosed by one of the Zionist news papers which said: "They fight us and kill our children, our soldiers and our women, so, why should we allow them to live here, let them go to their Arab nation in the vast Arab world".[26]

In the same context, the Zionist Maa'riv Newspaper said: "73% of the Israeli people consider the 1948 Arab nationals a security danger thereon, and 85% of the Zionist leftists have the same impression".  [27]

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·         Mechanism of Influence

 

To unmask the quidity of the propagational operation, we ought to differentiate between information and propagation, whereas information is an operation bound to publication of accurate news and information, based on truth and openness in addressing intellects and minds, for exaltation of their instincts and desires' motivation. [28]

Propagation, on the other hand, seeks nothing but achievement of a certain purpose, thus justifying renunciation of all values, and consequently, depends on deception, fraudulence, falsity and misguidance.

The sociological review lexicon states that "influence –in the broad meaning of the word- could be defined as any form of action by "the influencing party" (A) that is efficaciously practiced on "the influenced party" (B), and hence, influence falls under the "Power Relations Category", where (A) has influence (i.e. has the power) to deliberately divert the direction of the action of (B) because (A) considers the new direction of (B) more compatible to its (to A's) interests.[29]

From here, "influence" practiced on an individual or on a group of individuals does not necessarily mean direct compulsion through power manifestation or display. However, it means pushing "the influenced party" –without using violent means- to see things in the influencing party's same perspective.

It is clear that the Zionist propaganda engineers are well aware of the importance of setting up a qualified and specialized cadre, first to originate "the influence", and second to resort to the "credibility lie", by inundating the "influenced" with political, social and economical examples. These examples render "the influenced" impotent and incapable of attacking this propagation. It is not a secret to say that the Zionist mass media –in an attempt to jack-up influence on "The Other" to the highest levels- had harmonized between some elements of the Nazi propagational philosophy, established by Goebbels, and some principles from the psychological and sociological domains, whereas the following principles –from Geobbels- were adopted[30]

1.                  When the state plans for a certain action or behavior, this action or behavior must be based on an analysis of the impact and the propagational results that could originate from this action or behavior.

2.                  The propagation objective must be basically directed to influence the enemy's policies and attitude, because successful propaganda is the war arm, by means of which destruction of the enemy's spirits could be achieved, and afflicting horror and psychological paralysis there on could be ensured.

3.                  To redouble its influence, publicity must use distinct expressions and catchwords, because the psychological, intellectual and moral impact of these expressions and catchwords on inimical parties is tremendous.

4.                  Those serving in the field of publicity must be scientifically and academically prepared to succeed in affecting and directing the public opinion. Furthermore, publicity should be supported by leaders and presidents who acquire a good reputation and momentousness in the public opinion and in the people's milieu.

5.                  Attention must be given to "publication credibility" so as to keep it within the limits of actuality and acceptance and to remain unshakable or refutable by the enemy. "Black" publication could replace "White" publication, if the latter proves to be weak or if it leads to undesirable consequences when its originator is discovered.

6.                  The enemy's publication material could be utilized when this material helps to undignify him or if it shows inconsistency in his publication, as this may nullify the influence and credibility thereof.

The truth is that designers of the Zionist publication have entered some slight amendments on these principles that conform to the particularities of Zionist publication orientation. Later on, attention was given to the scientific bases derived from the psychological domain to enrich publication with an additional influential power. The most important of these bases are [31]

-                       "Baflof's" theories of conditional reflections.

-                       Violent perception overtops and surpasses all that is mental and rational.

-                       Sentimental and emotional conjunction between incidents and occurrences.

-                       Making use of group or communal phenomena (agitation –the herd instinct… etc).

The Zionist publicity –via mixing between the Nazi principles and the aforesaid bases- managed to originate an important impression on Palestinians during certain special periods in 1948. An example of that is what the researcher "Arskin Chelders" stated, quoting a Zionist officer's words: "Amid barrel bombs (that rolled in path ways and on sloping roads inside Arab districts and quarters, hitting walls and house entry ways, creating hot burning flames) Zionists brought Jeep cars that are equipped with loud speakers to transmit recorded "terrifying cries". These cries included wailing, lamentation, moaning of grieved Arab women, warning sirens and fire engines tolling, interrupted by sounds coming out of graves shouting in Arabic: "Oh believers save your souls and lives and break free, Jews are using nuclear weapons and poison gases, make haste and save yourselves".[32]

In addition to this influencing technique that was implemented in many Palestinian cities and villages, Zionists used other methods as "Yigal Alon" had stated in his autobiography when he said: "I gathered all Jewish mayors who had contacts with Arabs in the occupied villages and asked them to whisper in the ears of some Arabs that a huge Jewish military support had arrived at al Jalil, and shall soon burn down all villages, and as  friends of yours advise them to run away before it is too late. The rumor spread out in Al Houla area that it was time to flee hence tens of thousands did run away".[33]

It is worth mentioning here that in light of the continuing Palestinian Intifada, the Zionist influential publication operation is not fore ordained to fulfill its goals because influence on one party over another requires a state of non working mind, nihility of confrontation and plundering of the will. Absence of these requirements in the confrontation operation, adopted by the Intifada has directed a strong punch to the bases and principles around which the Zionist publication operation is centered. This is clearly noticed in the failure of the occupation army to subjugate "Jenin Camp" or Nablus and Tulkarm cities, despite the massacres and despite the loudspeakers that were repeating: "The Israeli Defense Army is mightier than you…. You better surrender yourselves… no body supports you…. You can't but surrender". [34]

Nevertheless, cities, villages and camps in Palestine neither stopped fighting nor admitted inevitability of the Zionist entity or its influential means, while on the contrary, the Palestinian Authority was affected by the Zionist publication media in more than one articulation amid the Intifada. The Zionist publication media found a rich publication material in the Authority's stances which were utilized to influence the Authority and to exert more pressure thereon. One of the many examples thereof is the "Karen A" affair and detention of the Secretary General of the Popular Front for Liberation of Palestine, Mr. Ahmad Saa'dat and his comrades (the Adobe Deal) and expulsion of those militants besieged in the Bethlehem church (Nativity church).

Maturity of the Palestinian consciousness after 1948 has helped in thwarting the influence of Zionist publication, where as many Palestinian literates and publicists have warned of the objectives of the Zionist publication that had exaggerated the number of Palestinian martyrs during the "Defensive Shield" aggression, end of March 2002. Dr. Azmi Bshara –for example- was very worried that exaggeration in the number of Palestinian victims and in what was said about Israel's use of Palestinians as "human shields" might change into a "dislodgement truck", as had happened in Deir Yassin".[35]

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·         Image propagation devices

 

Undoubtedly, institutions and foundations that practice formation of the Arab's image are in fact executing an important stage of the war waged by the Zionist publication against Arabs. These institutions and foundations usually leave the task of propagating and marketing of that image to other tools, i.e. publication, education and cultivation means. School books –for example- form a part thereof. Yet, we are limiting ourselves –here- to publication means that are utilized as tools for propagating that image. These tools are:

1.                  Radio Broadcasting:

It is an official body that follows the Israeli government, as per the law issued on 08.08.1965 which particularized its role in presenting the Zionist entity as "a state that abides to the law, which reflects citizenship consolidation, and as a democratic state which forms an integral part of the free world countries.[36]

The Law organizing Radio Broadcasting focuses on enhancement of governmental and Hebrew education, and on filling Jews with the Zionist spirit which is soaked with false and fabricated teachings and principles. The radio also broadcasts in Arabic.

There are four broadcasting stations: The first of which is the main program. The second is a Hebrew broadcasting which is intended for mobilization and direction of fresh immigrants. The third broadcasts in several languages (about 13), in addition to three local Hebrew dialects and aims at giving the Zionist entity a shiny and luminous picture and simultaneously distorts the picture of Arabs and Muslims, whereas it depicts them as primitive terrorists.

This station urges Jews of the world to donate to Israel, to return thereto and to assist in gaining the international public opinion. The fourth is the Arabic broadcasting station. It transmits 18 hours a day and aims at presenting the Zionist entity as a state for all citizens thereof, respecting traditions and habits of Arabs and Muslims while planting dissension in the Palestinian rank so as to split it into sects and races.

2.                  Television:

It was introduced in 1968 despite the strong religious opposition thereto. Its activity peaked up in the early 90's of the twentieth century, whence it started to include athletic programs, live transmission, on air debates, pornographic films for juveniles and youths and Arabic programs that present a weak and distorted culture and education. It is worth mentioning here that the Zionist entity has set up –in 2003- a new spatial transmitting station in Hebrew, the objective which is to address the Arab "recipient" and to substantiate a glorious picture of Zionists in his mind.

 

3.                  The Fourth Estate (The Press):

It occupies a forefront position among Zionist mass media, and was exploited –right from the beginning- by the Zionist movement, steering it in the direction that turns with its program and vision.

Zionists own about 10530 newspapers, spread all over the world and in different languages as well. Jews are directly employed in 3000 of them, in addition to their domination over very many newspapers. This was confirmed in the course of a lecture delivered by Dr. Amal Dakak at the "Arab Cultural Center" in Al-Adwi (in Damascus) on 29.09.2001, under the heading "The Zionist Publication and Manner of Confrontation Thereof". Dr. Dakak said that the Zionist Movement owns the widest press network in the world, whereas the Jews have a dominant influence over 2700 news stands in New York.

4.                  Cinema:

Cinema describes exceptional bravery and heroism of occupant Jews and presents Arab Muslims as being primitive, weak and unable to do anything. It spends millions of dollars –from the Jewish capital- on brain washing operations, and that is why we notice the heavy Zionist presence in Hollywood, where Jews own most of the companies: Fox for Twentieth Century, Metro Golden Mayer(MGM), Universal… etc, the impact thereof was and still is ruinous to our reputation and interests as Arabs and Muslims.

In this sequence, G. G. Goldberg says in his book "The Jewish Influence inside the Jewish –American Institute: "It is true that Jews are active within publication institutions, where the percentage thereof exceeds that of the natives, yet they form –according to studies- a quarter or more of the total number of writers, editors and producers in the American publication elite, including the news network sectors and the biggest weekly newspaper, in addition to the four wide spread daily newspapers: "The New York Times", "Los Angeles Times", "Washington Post" and "Wall Street Journal".

Pointing to the Jewish influence and domination over the movie industry (movie trade) in Hollywood, the writer adds: "Hollywood still represents an industry of a racial color, whereas writers and producers –to some extent- are Jews, and all studio managers are Jews as well. A recently published study showed that they (Jews) own 59% of the highest income making films. The joint weight which Jews represent in this very rich and important industry grants the Hollywood Jews a remarkable political influence". [37]

5.                  Issuance, Publishing and Distribution of Books:

Zionists control and dominate many of the international publishing houses and news agencies that grant donations and send experts to Asian and African countries for having a dominant influence over them. Those publishing houses and news agencies organize tours and visits to Israel for distinguished persons to attain Zionist earnings, and hold ceremonies, festivals and activities that serve Israel and the Israeli project.

6.                  Informatics (Information Science):

Mass media depend a lot on informatics and spend huge sums of money thereon. The Zionist entity –for example- has more than 150,000 websites on the internet, the role of which is to set up the Zionist policy and to fake actualities.

Due to the absence of "the other", those websites are able to achieve most of their objectives, one of which is distortion of the hateful Arab's image. Those websites spread lies and falsities that offend Arabic and Islamic cultures by using idioms and expressions like "terrorists" and "criminals".

Israeli image propagating means cooperate and coordinate –with one another- in their function for attaining the targeted results, especially under the absence of Arab publication confrontation to the Zionist distortion, practiced against Arabs and Muslims.

It is worth referring here to a schedule prepared by the Jordanian information expert "Ibrahim Abo Arkoub, manifesting the image of Arabs, presented by the American-Israeli mass media as compared to that of Zionists:[38]

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Jews

Arabs

Zionist publication is based on Western ideology.

Aimless existence.

Legislative right in Palestine "Land of Promise".

Legislative right in Palestine is unknown.

Jews are progressive (liberals): They made a paradise of the desert.

Arabs are primitive and lazy.

Israel is a weak state surrounded by 21 hostile  Arab countries.

Arab countries are full of mass destruction weapons.

Israel seeks peace.

Arabs seed destruction of Israel by throwing it in the sea.

Israel wants direct negotiations.

No reconciliation, no recognition and no negotiations.

Israel is based on Western ideals and values.

Arabs intend to destroy Western ideals and values.

Jews are victims of terrorism.

Arabs are terrorist killers.

Israel is the only democratic country in the Middle East.

Arab leaders are dictators and killers.

Israel is able to tell the truth.

Arabs are unable to tell the truth.

Jews are clever.

Arabs are stupid and dumb.

Palestine is a land with no people for a people with no land.

Palestinians can live anywhere in the vast Arab world.

Jews are serious and technically preeminent.

Arabs are coward and can not even use technology.

Israel has always been victorious in its wars against Arabs.

Arabs are always losers in war.

Israel protects American interests in the Middle East.

Arabs always strive to destroy the American interests. They are behind the inflation crisis in America.

Israel is the best friend and ally to America.

Arabs are the biggest enemy to America.

Israel is a state privileged with America's admiration.

Arabs are a danger.

There is a common basis between Jews and Christians "The Holy Bible".

Arabs are strangers; their religion and their Book "the Quran" are different.

Israel is an actual fact, and is recognized by the United Nations and the superpowers.

Arabs are unable to admit and acknowledge this fact (Israel).

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·         The Zionist Propaganda and Rectification of Israel's Image

 

The job of Zionist publicity –in the course of formation of the image of "The Self" and "The Other"- involves rectification and purification of the Zionist "Self Image" from defects that exist in the minds of others, whether Arabs or foreigners. This rectification requires observation of various international mass media and their covering of occurrences and incidents relating to the Arab-Israeli struggle. Those involved in this field are classified as follows:

1-                 Zionist institutions working inside the Zionist entity.

2-                 Zionist institutions spread all over the world.

3-                 Zionist embassies and diplomats working therein.

4-                 Zionist Jewish journalists.

5-                 Foreign journalists who have relationships with the Zionist entity.

Efforts of the above parties collaborate to perfect image of "the self" by making it look civilized and humanitarian, and by distorting the image of "the other".

To rectify the "self image" several means and methods are being implemented, such as arousing of interests and terrifying (when needed). Rectification of the "self image" is necessitated whenever the Zionist publicity designers feel that a distortion or an injustice has befallen that image.

In this course, leaders of the International Jewish Congress were mobilized –right from the break out of the second Intifada- to confront the European and international censorious campaign, and held a meeting in Belgium round the end of April 2002. Some of the decisions taken in that congress were:

1.                  Origination of a Zionist lobby in Europe –similar to that in the United States- to influence European policies provided that it should be named "The Anti-Non Semitic Lobby" to avoid nugatory understanding of this article. The declared objective of this lobby is to contend all shapes of aggression on Jewish temples and synagogues.

2.                  Formation of "Hot Missions Team", made up of leaders of Zionistic Jewish organizations from all over the world. This team is in continual session to follow up international activities and to reply –promptly and concurrently- to any attempt at distorting the image of Israel.

The first fruit of this "team" was the campaign against the representative of the United Nations Secretary General for the Middle East "Terry Rod Larson", who dared to express his impressions towards what he had seen in "Jenin Camp", when he said: "Israel has committed war crimes against Palestinians".

Leaders of the Jewish Congress decided to boycott him and to exhume his private life, claiming that he had been awarded a $100,000 prize by "Peres Center for Peace". They alleged that this was a bribe, the thing that compelled the Norwegian Foreign Ministry to conduct an investigation therein.[39]

This campaign reminds us of another one, waged by the Zionist circles against the American Minister of Defense, "James Forstall" in the early 60s. That campaign resulted in Forstall committing suicide after the Zionist circles had exposed his personal life. The mass media organized a campaign to create as much hubbub as possible round his personality. This hubbub led to Forstall's psychological break down and committing suicide thereafter. The reason behind this campaign against Forstall is his call for separating the Palestinian cause from American party struggle, and to keep it subject to national security factors and considerations.

The same historian adds: "He was a victim of one of the biggest leaders' homicide cases in the history of American policy". [40]

3.                  Assignment of quick and intensified sessions for Jewish university students, all over the world, instructing them how to defend the Zionist stance and how to propagate the Zionist policy.

The congress also decided to wage an international campaign against governments, news papers and mass media that criticize the Zionist entity, by drowning these mass media with Jewish letters that talk about "Arab terrorism and Israeli victims thereof".

The direct harvest of these decisions was a Zionist intensive movement inside the United States and Europe against newspapers that –according to the Jewish organizations' allegation- give prejudiced coverage of incidents in Palestine. Supporters of the Zionist entity protested against some American and European newspapers that referred to Palestinians as "combatants" or "warriors" and asked for using the word "terrorists" instead.

These supporters protested as well against reference to the West Bank and Gaza Strip as "the occupied territories" instead of "territories in dispute".

Amid the uprising, the famous writer in the "New York Times", William Safer, stood out as one of the enthusiasts to and defenders of the Zionist entity, who recurredly referred in his essays to "civilian Jews being killed by Palestinians, though when talking about Palestinians killed by Israeli soldiers he always says that they fell in exchange of fire "(to conceal the Zionist entity's role in killing).

In his essays, Safer always refers to Palestinian territories as "territories in dispute" and not "occupied territories". He says: "If we describe these territories as being occupied, then we would be standing against Israel". [41]

To influence Western mass media, supporters of the Zionist entity invented new methods that are directed by the "publicity rectification institution" in the United States and Europe, which reviews content of all mass media and monitors all information therein. One of the methods adopted by those supporters was to phone the newspaper or send it an E-mail, protesting against news, essays and commentaries that are considered distorting to the Zionist entity's image and threatening to cancel their subscription. Such threats included newspapers that are known for their alignment with the Zionist vision, such as "The New York Times" and "The Washington Post". On receiving such phone calls those newspapers sent a special envoy to the Zionist entity and later on published a report about "The Impact of Palestinian Attacks on Israelites".[42]

Another method adopted by supporters of the Zionist entity in carrying out their schemes was threatening to withdraw their ads from those newspapers. This matter happened with many newspapers. In one occasion American newspapers refused to publish a declaration submitted by some Arab ambassadors, explaining therein their vision towards the Arab cause, though it was a fully paid-for ad. The reason behind this refusal was the Zionists' threat to withdraw their ads –whish form a source of profit- from those newspapers.

"HONEST" organization which works for the Zionist propagation in the United States and Europe is considered one of the "image rectifying" institutions. This organization –which organizes publicity campaigns that serve the interests of the Zionist entity, and whose students write reports about their lecturers whenever they criticize the entity- has effectively participated in confronting the Zionist policy carping campaigns. It launched an attack on "those who described Jenin combat" as a massacre, because facts –according to "HONEST"- had proved that it was a mere ferocious fight between the two parties".[43]

The role of the "Anti Defamation League" (ADL) integrates with that of the "rectification institutions", whereas the league follows up whatever is published about the Zionist entity in the United States and attacks whoever dares to state facts relevant to the Arab-Israeli conflict, or dares to touch the image of Israel in America. This attack includes writing of essays and articles, publishing of falsified documents and spreading of reports that attack the targeted person or institute who had dared to do so. (ADL) also bears down heavily upon movie producers and newspapers to force them not to deal with anything or anyone that might harm the Zionist entity's picture. The power enjoyed by the (ADL) entitles it to cancel meetings or symposiums that might present an unsatisfactory picture of those whom it defends. As an example, the league managed to cancel a university seminar on assassination of John Kennedy, because one of the interlocutors was to talk about the Zionists' role in the assassination of the ex-president of the United States. The (ADL) also managed to cancel "The Week of Prohibited Books" which was called for by the "American Libraries League" (ALL), on the plea that (ADL) is afraid of the influence thereof on students who are easy to deceive. Those are the same students whom (ADL) finds ready to fight and to die for the sake of Israel. [44]

In this concern, the Zionist entity's Foreign Ministry participated effectively in propagation and in "image rectification", whereas it followed up the entity's image abroad and occupied itself in filling the gaps in that image by publishing brochures and booklets that present the image of "the self" and that of "the other" in the form that complies with the Zionist policy, and distributed these brochures all over the world in reply to criticizers.

During the Intifada, the Zionist Foreign Ministry set up a special team to assign the terms and expressions that the mass media should use, and to provide pictures that express Palestinian instigation against Zionists. The ministry asked a number of its embassies to prepare files that include campaigns launched by newspapers and mass media against Israel, so as to prepare counter campaigns against those countries and mass media thereof.

In this connection, political sources said that "The Information Office at the Zionist embassy in Cairo started –as form February 2002- to gather essays, articles and caricatures that attack Israeli policies and Israel's leaders, qua provocation of public opinion".[45]

To draw the public opinion attention, and to gain the sympathy thereof, the Zionist Foreign Ministry and supporters of the aggressive policies continually hold exhibitions for photographs of Zionists killed in martyrdom operations, forgetting about Palestinian martyrs who were killed by the occupation soldiers and settlers.

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·         Arab-wize image rectification

 

By all means, researching in the Zionist publicity and in the "Arab's image", presented and propagated by that publicity through its tools or proxies in all parts of the world, is not done for fun or comfort. In fact, it is quite essential because this publicity –with the stuff it markets- is an elevating danger that threatens the spiritual and materialistic life of our Arab societies. It is a danger to our present and to our future because it seeks –through its influential means- to convince our Arab generation that "the Israelis are proprietors of a deep rooted civilization and are men of peace, who carry the banners of rightness and freedom", while Arabs are insignificant tribes who have no role, no ambition and no future.

Studying this matter is essential because it provides the political Arab institutions with facts and information that could be taken into consideration when molding a sought after Arab publication strategy, among the objectives of which, is to rebut and retort the distortion that has befallen the Arab's image. Studying this mater also helps to rectify this image, away from contention, falsification and untruthfulness adopted by the Zionist publicity.

The truth is that existence of an Arab publication strategy, emanating from the Arab society's needs and concerns, requires establishment of a publicational infrastructure that adopts thinking, researching, planning and perception, away from precipitation, imprudence, improvisation and immediate reactions, because these negative attributes are of the deadly diseases which would fully paralyze publication and thwart the objectives thereof.

If this Arabian strategy aims at spreading out the Arab posture towards the Arab-Israeli struggle, then it has to cling –without hesitation- to the Arab rights and to defend them, surely not by resonant speeches and fiery catch words, but by addressing the mind which does not retreat or waive a right on the plea of "international changes", but preservers in debating the world with the logic of an erudite person, who understands the needs of "the other" and not only on basis of the Arab rights.

Therefore, defending the principle of resistance on basis of humanitarian experiences, international laws and United Nations decisions must be in the core of any Arab publicational strategy.

Studies and researches had confirmed that adherence to resistance and to the national and patriotic rights does not contradict presenting our image to the world, nor does it disagree with expurgation thereof from Zionist distortions. In his book "The Arab's Image in the West", Dr. Azzah –professor of Information in Al MINYA University- says that the Arab's image did witness –for the first time- some amelioration during and after the November 1973 war, when the Arab soldier traversed "Barleve dividing line" in Sinai and Alon's boarder line in Golan Heights,[46]whereas he put an end to "the legend of the undefeatable army". During the second Palestinian Intifada, the military expert "Hossam Sweilem" –in an essay of his, published "Al Bayan" Emirate newspaper- confirmed that the Palestinian Intifada had toppled many of the images, presented by the Zionist publicity. Dr. Sweilem referred to the fact that the Intifada had toppled –for example- the Zionist propagation concerning the Mircava tank which mass media had considered as the most powerful in the world, as far as plating, combative flexibility and firing ability are concerned[47]. Blowing this tank up by resisting Palestinians had led to a state of confusion and perturbation in the Israeli military industries and consequently made some countries decline purchasing thereof.

Furthermore, sacrifices of Palestinian resistant while facing the Zionist occupants –whether soldiers or settlers- have bestowed the world's respect and sympathy upon those brave combatants, because the world respects whoever holds to his right and not who waives or remises it. In this course, Dr. Abdul Wahhab Al Missiri says: "The worthiest fruit of the Intifada, which outstretches the Zionist community, is its penetration to publication blockout, imposed on the Palestinian people, on its resistance and on its holy war. Thus the message was received by all nations of the world and angry voices exalted". Dr. Massiri adds: "Persistence of the Palestinian resistance has rendered silence impossible for peoples of the world, so demonstrations broke out everywhere and thousands of Westerns participated therein as their conscience prevented them from participating in the "silence" conspiracy".[48]

In order for the resistance to be expressive of our image as defenders of our rights, it necessitates that all official and popular institutions and individuals –regardless of their stances, jobs or places- should harmonize and collaborate to support it and to face the Zionist deliberate attempts to mix between terrorism and resistance, the thing that requires vocational, scientific, educational and cognitive self-preparedness for immediate refutation of these attempts. An informational Arab working abroad for example, has to escort seminars, symposiums, congresses and performances held in his whereabouts, so as to be able –by means of his cognizance and awareness to his national and patriotic rights- to refute Zionistic distortion and falsification, practiced by specialized Zionistic institutions and organizations.

Unfortunately, many conferences are being held in Western capitals and cities, and are being attended by representatives of Zionist informational rectification organizations, together with Zionist diplomats and publication officials, while Arabs –of all levels and capacities- are absent therefrom. The "Informational Symposium" held in Bon (Germany) mid of December 2002 is an example of that. This symposium was called for by the "Political Education Center" which is financed by the German Home Office, in cooperation with the two main T.V channels (ard) and (zdf), and was attended by many T.V channels' correspondents from occupied Palestine and a number of researchers and specialists in the Middle East affairs. Presence of representatives from the Zionist embassy in Germany and (HONEST) organization, which works for the Zionist information, was eye catching.

Those Zionist representatives participated in debates, in defense of the occupation soldier's image, while Arab and Palestinian diplomatic and informational representation was absent, with the exception of two Palestinian journalists who attended on personal basis.

The Arab diplomatic corps in abroad, not only absents itself from symposium and congresses, though its participation therein helps to rectify the "self image", but is also completely absent from communication with others, to present explanations and stances to western informationalists. This was confirmed by many parties. The remarkable Arab poet and diplomat, Mr. Gazi Al Kosaiby (the ex-Saudi ambassador in UK) for example, confirmed this Arabian negative stance in his book "America and Saudi Arabia… An Informational Campaign or a Political Confrontation". The same was confirmed by a Russian journalist in the "In Press" T.V program on Abu Dhabi space station on Friday 03.05.2002, where he said: "Siding of publication with Israel is consolidated due to impuissance of Arab diplomats in abroad and their refrainment from giving information and declarations to foreign journalists, while Israeli diplomats are always ready to deal with foreign journalists".

It is worth mentioning here that the policy which some of the Palestinian Authority officials practice with the Zionist enemy not only assists in establishing what is contradictory to setting up an Arab strategy that confronts the Zionist publicity and distortion thereof to the "Arab's Image", but also helps in giving credibility to the Zionists vision in the international public opinion quarters, where as the statement of Nabil Amr, "the minister of Information" for example –in which he says that the survey he had carried out on samples of Arabic and Hebrew songs showed that the number of Hebrew songs for peace outnumbers that of Arabic songs-[49] suggests that Arabs are primitives who adopt terrorism to get to their goals in life, exactly as the zionist propaganda pictures them.

Not far from that was the formation of a Palestinian-Israeli committee for cessation of incitement, headed by Silvan Shalom (minister of the Zionist State Department) and Nabil Amr (Palestinian minister of Information), the objective of which was to stop Palestinian incitement. The outcome of this committee was the Palestinian Authority's removal of catchwords and expressions written by Palestinians in glorification of resistance and continuity thereof. It also instructed Palestinian mass media to abate incitement of violence.

Regrettably, the Palestinian side mentioned nothing about Israeli incitement against Palestinians, practiced by Sharon's government or settlers or armed organizations thereof.

In light of non-existence of an Arab informational strategy, the Zionist publicity shall keep playing freely in the global arena, heaping up experience and gaining additional expertness in falsification and distortion, so as to make Israel's image look humanitarian, while the image of Arabs reflects their primitiveness, terrorism and laziness, not only in the eyes of the world, but also in the eyes of our offsprings as well!

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References:

 

[1]Rabbin Yousef made this statement which was spread out by Arabian mass media in April 2001.

[2] Edward Sa'id (Israel-Iraq-the United States) Al Hayat Lebanese newspaper – 14.10.2002.

[3] Hasan Al Bash (Zionist Racism – The ego and The Other) Seminar: Zionist and Nazist Racism – Damascus – 27-30 August 2001.

[4] Mohammad Abdullah Al Shargawi – "The Surveilled Treasure and Talmud Scandals" – p. 200-2001. (Al Kanz Al Marsoud…)

[5] Dr. Rashad Al Shami – "The Israeli Hebrew Personality and the Inimical Soul" – ALAM AL MARIFA series – Kuwait – June 1986.

[6]Israel Shahak – (Judaism and its Stance Towards non-Jews) – p. 134.

[7] David Duke – (Wakefulness/ The Jewish Influence in the United States) – "The Arabian Establishment for Publication" p. 134.

[8] David Duke – op. cit.

[9] "Al Wihda" magazine – binary Issue – "The Al Intifadah and Human Rights" – No. 63-64 - p. 170.

[10] Elias Shoufani – "Israel in Fifty Years" – Jafr House for Studies – 2002 – Sec.1 – p. 51.

[11] Dr. Abdullah Wahab Al Missiri – The Zionist Ideology (A study in epistemology – Vol. 1 – p. 305.

[12] "Al Wihda" magazine – op. cit. – p.173.

[13] "Al Wihda" magazine – Issue No. 54 – March 1989 – p. 76.

[14] Adel Samarah and Awda Shahada (Popular Protection) – Kana'n Publishing House – p. 24.

[15] "Al Wihda" magazine – (Arab Information and Consciousness) – (Israeli Information Directed to Arabs) – Issue No. 54 – March 1989 – p. 13.

[16] "Al Ard" – (Publicational Purports in Israeli Broadcasting) – Awad Suleiman – April 1995 – p. 47.

[17] Wissam Sa'adah – (A Reading in Some Western Press Coverage of the War Going on in Palestine) – Al Safeer Lebanese Newspaper – 02.04.2002.

[18] George Al Massri – (The Arab Citizen in the American Publicational Image) – Al Fikr Al Arabi magazine – Issue No. 84 – 1996 – p. 57.

[19] Hashem Zakariya – (American and Zionism) – Al Wathbah Publishing House – Damascus – p.46.

[20] Dr. Monzer Anabtawi – (Lights on Israel) – Proponents Winning Policy – Palestinian Research Center – p. 82.

[21] "Al Wihda" magazine – "Arab Publication and Consciousness" – op.cit. – p. 56.

[22] "Al Majd" Jordanian magazine – April 2003.

[23] Michael Papier (American Information and the Arab-Israeli Struggle) – Zayed Center for Coordination and Follow Up – p. 29.

[24] Michael Papier – op. cit. – p.9.

[25] "Al Hurriyah" – Why Prohibition of Gatherings – Issue No. 923 – 18.01.2003.

[26] "Al Wassat Al Siyassi" magazine – The 1948 Palestinians Between Two Hellfires – 09.09.2002.

[27] op. cit.

[28] Dr. Laila Al AKKAD – (Public Opinion and Dimensions Thereof) – Al Matba'a Al Jadidah – Damascus – p. 143.

[29] Podofawf Yoriko (Sociological Critical Lexicon) – University Institution for Studies, publication and Distribution – Beirut – p. 116.

[30] "Al Wihda" magazine – op. cit. – p. 57.

[31] op. cit. – p. 58.

[32] Arskin Chelders – (Judaization of Palestine) – Palestinian Research Center – p. 207.

[33] Rog'e Delorm – (I Acuse) – Al Jarmak Press for Publication and Distribution – p. 51.

[34] Arab T.V Stations During the Operations of "The Preventive Wall" and "The Strict Road".

[35] Azmi Bsharah – Towards a Strategic War for Resisting the Israeli-American War – "Al Mostakbal" Lebanese Newspaper.

[36] Dr. Amal Dakkak – Zionist Publicity and Confrontation Thereof – Damascus – 29.09.2001.

[37] "Michael Papier" – op. cit. – p. 13.

[38] Middle Eastern Studies – Publicity and Al AKSA Intifadah Symposium – 2001.

[39] "The Middle East" newspaper – 25.04.2002.

[40] Dr. Hamed Rabi' – "Israeli Publicity Philosophy" – Palestinian Research Center – Beirut – 1970 – p. 60.

[41] Robert Fisk – Who Runs the American Policy in the Middle East? – Al Hayat Lebanese Newspaper- 01.04.2002.

[42] Fahmi Howeidi – "A New Cold War" – (Al Arab Al Yawm) newspaper – 07.05.2002.

[43] Hakam Abdul Hadi – "We don't Trust the Image We See in the Deutshe T.V – (on the Internet).

[44] Michael Pepier – op. cit. – p. 25.

[45] From the Internet – 01.05.2002.

[46] Dr. Izzat Azzat – (The Arab's Voice in the West) – Cairo

[47] "Al Bahay" Emirate newspaper – 27.03.2003.

[48] Dr. Abdul. Wahhab Al Missiri – "From Al Intifadah to the Palestinian Liberation War" – p. 39-40.

[49] Essay from Ma'arif – Al Hayat Lebanese Newspaper – 03.07.2003.

 

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